Want the above CEO’s guide to rebranding-totally free? Click Here More Than Skin Deep If we were starting our business today, would this be the brand solution we would come up with?.Have we assigned some committee to manage the project versus someone (or at most, two people) who is/are focused, inspired, and can lead?.Will this solution work in 5, 10, and 15 years from now based on what we can anticipate?.Is the goal of this rebrand a stepping stone (evolutionary) or a milestone (revolutionary)?.Are we following with our brand direction?.Are we leading with our brand direction?.Is our brand out of step with the current needs and desires of our customers?.Is our brand associated with something that is no longer meaningful?.Are we asking our customer to care more about our brand - and what it means - than we do?.Have their needs, or the way they define them, changed?.Have we isolated exactly who should care about our brand?.Why should anyone care about our brand?. ![]() Does our brand tell the wrong (or outdated) story?.Are we pigeonholed as something that we (and our customers) have outgrown?.Has there been a change in the competitive landscape that is impacting our growth potential?.What problem are we attempting to solve?.powerful enough to make the difference everyone hopes for.ġ9 Questions That Every Rebrand Needs to Ask.meaningful so people take notice and care, and.Here (in no particular order) are many of the questions that need to be answered to keep the brand: Yet, there are a number of questions that routinely come up when I start with a company to rebrand them. There are various reasons, assorted catalysts or numerous “straws that can break the camel’s back” of the old or existing brand. (To see the 5 types of rebrands, click here.) Others have made a change that was a disastrous departure that resulted in a complete about-face within a two-week window:Īnd while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand. (Personally, I am not a fan of the current Pepsi logo and consider the legacy and heritage was tossed out the window with the current logo, whereas Coca-Cola has done an amazing job of maintaining and refreshing their brand.) You’ll discover that some brands go along an evolutionary track that one could basically follow. citizen, Non-U.S.Companies will at some point come to that milestone known as “the rebrand.” For some, it happens early on once they’ve discovered who they really are while with others, it occurs after many years of having grown (or outgrown) their brand. Nationals, Lawful Permanent Residents, and Immigrants COVID-19 Precautions in Schools - Parent FAQ. ![]()
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